Digital

Marketing

This Digital Marketing course is designed to transform you into a digital powerhouse which focuses on in-depth training in multiple branches of digital marketing.

Things you will learn & Key

highlights

  • Learn the ins and outs of Digital Marketing.

  • Discover the market prerequisites.

  • Learn to analyse the performance of your marketing campaigns.

  • Understand how SEO works and how to use it for your business.

  • Use advance analytics tools and marketing campaigns.

  • Learn the technicalities of Social Media Marketing and Paid Marketing.

  • Hands-on projects to apply what you have learned and develop your skills in a real-world setting.

  • 21 hours of video lectures

  • Lifetime LMS access for study contents

  • Study on mobile or laptop

  • Live or recorded sessions

  • Dedicated mentorship assistance

  • Industrial projects (1 minor+1 major)

  • Certificate of completion

  • Internship opportunities

You Can Work Hands On

Tools

Digital Marketing

Program curriculum

  • Program Introduction & Orientation
  • Digital Analytics
  • Search Engine Optimization
  • Web Designing & Structure Planning
  • WordPress Setup, Plugins Themes
  • Domain Extensions & EMD
  • Content Management System
  • Website & Blog Marketing
  • Understanding Search Engine Algorithms
  • SEO Ranking Factors
  • PPC Foundation & Analytics
  • Crawling, Robots, Spider
  • Meta tags – Title, Description, Keywords
  • Keyword Richness & Content
  • CPanel & FTP Accounts
  • H1, ImageAlt, Bold, Linking
  • AMP Pages & Speed Optimization
  • Error Page Handling 400, 500
  • Htaccess file & canonicalization
  • Sitemaps XML, HTML, Image , Video
  • Press Release Distribution, PBN & RSN
  • Local Listing, Niche Backlinking
  • Social Bookmarking, Guest Posting
  • Directory & Classified Submission
  • Website Tracking & Monitoring Tools
  • Google Analytics Setup
  • Bing Webmasters & Tag Managers
  • Data Analytics & Webmasters.
  • Location based Marketing
  • App Marketing and Analytics
  • Website actions & Multimedia
  • Conversion tracking Forms
  •  
  • Google Adsense Fundamentals
  • Adsense Terminologies and factors
  • Enhanced Cost-per-Click (ECPC)
  • Ad Auction, Positioning & Ranking
  • Understanding Social Media platforms
  • Case Studies, Do’s & Don’ts
  • Algorithms and Interactive content
  • Branding and Content insights
  • Ad Tools & Policies
  • Demographics & Targeting
  • Marketing Tools & Analytics
  • Brand Marketing & Campaigns
  • Content & Profile Optimization
  • Building Social CRM Tools
  • Analytics & Measurement (Tools)
  • Buffer, Klout and TweetDesk
  • Content & Profile Optimization
  • Building Social CRM Tools
  • Analytics & Measurement (Tools)
  • Buffer, Klout and TweetDesk
  • Buyer Strategies & CMS
  • Affiliate Marketing & Tie-ups
  • Understanding Blogging, SEO
  • Niche, ProBlogging Case Studies
  • Adsense Guidelines & Requirements
  • Account Setup & Approval
  • PLA and Dynamic Display Ads
  • Content & Traffic Strategy
  • Freelancing Portals, Setup & Creation
  • Project Bidding Proposal
  • Competitor Analysis Tools
  • Niche, Activities & Practices
  • Tools & Techniques – lead Generation
  • Rented & Owned attention
  • AI with Predictive Analysis
  • Use of AI for location based Ads
  • Lean Analytics, Unicorn Growth Hack
  • ESR, ESS, and OMTM and Persona
  • EVP & CPA – Influencer Market
  • Reach, Act, Convert, Engage
  • CRM & Advanced Collaboration Tools
  • Budget & Workflow Management
  • Cyber Security & Trojan Attacks
  • Intellectual Property Rights, Copyright

Advance plans

Choose your plan of action. Grow and ace with us.

DIGITAL MARKETING [SELF PACED] ₹5700

  • ✅ Self Paced Learning Course for Digital Marketing
  • ✅ Learn the ins and outs of Digital Marketing.
  • ✅ Discover the market prerequisites.
  • ✅ Learn to analyse the performance of your marketing campaigns.
  • ✅ Understand how SEO works and how to use it for your business.
  • ✅ Use advance analytics tools and marketing campaigns.
  • ✅ Learn the technicalities of Social Media Marketing and Paid Marketing.
  • ✅ Research work, live projects and case-studies for Digital Marketing.
  • ✅ Hands-on projects to apply what you have learned and develop your skills in a real-world setting.
  • ✅ Get certified with us and stand out in the job market

DIGITAL MARKETING [MENTOR LED] ₹8500

  • ✅ Mentor Led Course for Digital Marketing
  • ✅ Learn the ins and outs of Digital Marketing.
  • ✅ Discover the market prerequisites.
  • ✅ Learn to analyse the performance of your marketing campaigns.
  • ✅ Understand how SEO works and how to use it for your business.
  • ✅ Use advance analytics tools and marketing campaigns.
  • ✅ Learn the technicalities of Social Media Marketing and Paid Marketing.
  • ✅ Research work, live projects and case-studies for Digital Marketing.
  • ✅ Hands-on projects to apply what you have learned and develop your skills in a real-world setting.
  • ✅ Regular Doubt Clearing Session to ensure you have the opportunity to ask questions
  • ✅ Our Experienced mentors will provide personalized feedback and support to help you succeed.
  • ✅ Become a part of an invaluable network and connect with them.

Certification..

For your dedication and commendable efforts to learning, for completion of the training as well as the projects accurately and within the timelines given, you earn industry-recognized certifications.

On successful completion of your program, you are eligible to receive a certificate of completion from Vidhyashala

By taking an upskilling program with Vidhyashala and completing your program, you get your certification which has validity of a lifetime.

After completion of your program of entire training module and assessments, you are eligible to obtain your certificate from Vidhyashala.

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